Industrial company
Design Thinking strengthens innovation capability and opens up new revenue streams
Starting point
- Market dynamics require greater innovation capability
- Potential for value creation remains unrecognised or underutilised
- Innovation cycles are long and not always customer-driven
- Companies want to consistently refine, systematically use, and monetise data as a central asset
Procedure
- Workshop for establishing a new creative and innovation culture
- Design Thinking methodology implemented and workshop facilitated
- Focus on users: Understanding and questioning 'How might we' (HMW)
- Empathising with personas and subsequent prototyping – 'fail early and do better'
- Value stream analyses highlight the value of data
Features/Project outcome
- Five concrete MVPs (Minimal Viable Products) have been defined
- Team spirit and innovation culture have been renewed
- Creative techniques are embedded in the company’s DNA
- Digital Information Center as a model for digital innovations has been implemented
Customer benefits
- Innovation capability strengthened
- Innovation management receives a new and efficient foundation with the Design Thinking methodology
- New products and services are created in a practical manner with a strong customer focus
- Value stream analyses ensure the profitability of new developments
- Product development now systematically opens up new revenue streams

Sascha Mertens | Senior Manager / Authorised Officer