Industrial company

Design Thinking strengthens innovation capability and opens up new revenue streams

Starting point

  • Market dynamics require greater innovation capability
  • Potential for value creation remains unrecognised or underutilised
  • Innovation cycles are long and not always customer-driven
  • Companies want to consistently refine, systematically use, and monetise data as a central asset

Procedure

  • Workshop for establishing a new creative and innovation culture
  • Design Thinking methodology implemented and workshop facilitated
  • Focus on users: Understanding and questioning 'How might we' (HMW)
  • Empathising with personas and subsequent prototyping – 'fail early and do better'
  • Value stream analyses highlight the value of data

Features/Project outcome

  • Five concrete MVPs (Minimal Viable Products) have been defined
  • Team spirit and innovation culture have been renewed
  • Creative techniques are embedded in the company’s DNA
  • Digital Information Center as a model for digital innovations has been implemented

Customer benefits

  • Innovation capability strengthened
  • Innovation management receives a new and efficient foundation with the Design Thinking methodology
  • New products and services are created in a practical manner with a strong customer focus
  • Value stream analyses ensure the profitability of new developments
  • Product development now systematically opens up new revenue streams
Sascha Mertens | Senior Manager / Authorised Officer