Apser joins Woodmark Group on its journey to become a European Data & AI Champion
Grasbrunn/Munich, Zaragoza, October 2026
Woodmark Group GmbH (“Woodmark Group”) is pleased to announce that Appser Data Engineering S.L. (“Apser”), one of Spain’s leading, founder-led AWS focused cloud, AI and customer experience consultancies, has joined the Woodmark Group. Funds managed by Vision Mittelstand Partners Management GmbH recently invested in Woodmark Group to support its ambitious goals.
The acquisition marks another important milestone in Woodmark’s growth strategy, following the successful launch of Woodmark Consulting Tunisia in Tunis earlier this summer. With Apser joining the platform, Woodmark Group expands its presence into Spain and advances its ambition to become a leading European Data & AI group powered by AWS.
As an AWS Advanced Tier Services Partner, Apser has built a strong reputation in Spain for delivering innovative solutions and managed services in Artificial Intelligence, Generative AI, Business Process Automation, and Customer Experience transformation based on Amazon Connect. Together with Woodmark Consulting, an AWS Premier Tier Services Partner, the combined organization offers customers an unparalleled combination of capabilities across the AWS ecosystem.
The partnership creates a powerful platform for customers seeking to accelerate their digital transformation initiatives. By bringing together Woodmark’s extensive expertise in data platforms, data governance, analytics, cloud modernization, and AI with Apser’s market leading capabilities in AI driven customer experience and contact center transformation, clients across Europe will benefit from a broader portfolio of services, increased innovation capacity, and expanded delivery capabilities.
Apser will continue to operate in Spain under its established founder and leadership team with Alejandro Casanovas and Josep M. Bonet, maintaining its strong customer relationships and local market focus while gaining access to the broader resources, expertise, and international reach of the Woodmark Group.
"Joining the Woodmark Group is an exciting new chapter for Apser. From our first discussions, it was clear that both organizations share the same customer-first mindset, passion for innovation, and long-term commitment to AWS. Together, we will deliver even greater value to our clients by embedding a robust data layer across all our services and solutions, while significantly enhancing our solvency and strength when competing in major RFPs and public tenders. This partnership also opens new opportunities for our employees and partners across Europe and Africa."
Alejandro Casanovas
Founder and Managing Director
Apser
"We are delighted to welcome Alex, Josep and the entire Apser team to the Woodmark family. Apser has established itself as one of Spain’s most respected AWS partners with outstanding expertise in AI and Amazon Connect. Together, we are creating a highly complementary platform that combines best-in-class Data & AI consulting with industry leading Customer Experience capabilities. Following the launch of Woodmark Consulting Tunisia earlier this year, this investment is another significant step in our vision of building a leading European AWS consulting group."
Vincent Fourmi
Managing Director
Woodmark Group
